Starting with one client in 1980, our advertising agency has grown to service many clients with reported billings approaching $200 million. While we plan and buy all forms of media, our specialty is Spot TV.

Using our exclusive managed daypart buying system, we are able to purchase Spot Television at very favorable costs. The end result is increased sales! A marketer with full national distribution can use our system to create a greater share of voice and stronger brand awareness. Or, a regional marketer who could not typically afford the higher cost of Spot TV can utilize the mass muscle of the medium to grow his brand through TV market rollouts.

Today's rapidly changing TV environment forces advertisers to rethink how television ads are bought. Television audiences aren't shrinking, they're splintering. While viewers continue to watch an average of 28 hours per week, their attention is divided among a countless array of programming choices.
The WFofR spot television buying system has been successful for over twenty years. We are as successful today competing in a market with over 1248 television stations as we were twenty years ago when there were only 3 networks. The WFofR Buying System worked well then and it continues to work well now!

WFofR Business Philosophy

1. Always provide a quality product
2. Deal with clients and employees with the utmost integrity
3. Maintain and further the superiority of The WFofR Buying System
4. Continue to prosper through managed growth
5. Remain a privately held, employee-owned company

Our Spot TV efficiencies are the best in the business. Long-term relationships with TV station personnel, combined with an excellent on-time payment history, give us tremendous leverage. We purchase impressions, not programs. However, scheduling is not left to chance. As a result of our proprietary tracking system we ensure that a managed daypart schedule is delivered.

WFofR specializes in

1. bringing national network dollars into the spot TV marketplace, and
2. working with regional advertisers who traditionally cannot afford TV, using the mass reach of the medium to grow the brand.

Thanks again for visiting our site. Feel free to contact me or Larry Hable, our VP of Sales and Marketing, at 804-794-2871 or at info@wfofr.com.
Jeffery W. Jones
Chairman & CEO