WFofR is a full service media buying, planning and research agency. All we do is media, and we do it very well. While our company began with a focus on Spot Television, our media buying capabilities cross all mediums. As the media landscape changed in this wireless age of the new economy, WFofR continued to change and adapt with the times. While we have continued to selectively grow, we have not lost sight of the importance of personal service, integrity, and strong relationships.

We are pioneers in the industry when it comes to tracking media buys. Using the latest technological advances, Nielsen data and our proprietary software, our buyers monitor your schedules on a weekly basis. Each client commercial is encoded with a digital thumbprint during the trafficking process. Client spots are then retrieved daily in the top 100 TV markets, identified by station, date and time and posted against the latest Nielsen reports for demographic tracking purposes.

The Account Services Department is where all client/agency services are coordinated and communicated. As the client's direct link to WFofR, the department ensures that all client needs in marketing, sales, research and media are fulfilled. Our mission is to:

• Become an active member of the client's marketing team
• Participate in media planning and strategy development
• Supervise placement of all media buys
• Maintain the integrity of the buys
• Communicate and report to clients
• Provide post analysis
• Maintain budgets
• Provide accountability