 |
The Spot TV Ad System |
In this fragmented environment, WFofR's philosophy has always been to reach as many customers as possible. Recognizing that the most important commercial exposure is the one seen just prior to purchase, we endeavor to keep your message front and center by buying as many stations as possible in a given market and by running your commercials in all available dayparts. In short, we don't believe in paying premium rates to target with TV. We do believe in utilizing the total audience universe of television to increase the sales of our clients' brands.
While WFofR provides excellent media efficiencies for all media types,
our specialty is the Spot TV market. The WFofR Spot TV buying system is
a process we have developed over the past 20 plus years to maximize our
clients' budgets while at the same time maximizing the power of television
advertising. There are several components to the WFofR Buying System,
and these parts comprise the synergies of what we do. We have a keen sense
of what marketers need in order to build sales and our proprietary Buying
System puts it all together.
Spot Television is the purchase of commercial time on a market-by-market basis. Spot TV can be purchased on either network-affiliated or independent stations. Buying, planning and researching Spot TV is the backbone of our business. We provide our clients Spot TV at network penetration levels. Local or Spot TV offers several advantages to regional or national advertisers. Our clients have the ability to control their schedules, target specific markets or geographic areas and have tagging opportunities with local retailers. They can buy every market locally at efficiency and effectiveness levels achieved only at the local level. We help our clients to achieve increased
- rating point levels
- length of flights
- share of voice
- top of mind awareness
The bottom line:
Greater overall reach and frequency!
More TV for less money
And, where the rubber meets the road--
Increased Sales!