WFofR maintains an extensive library of subscription based and proprietary demographic and media research tools. WFofR works with clients to provide accurate and timely demographic profiles and/or competitive media intelligence that ensures the most effective use of the client’s media dollars. The research staff gathers, formats and analyzes competitive media intelligence for hundreds of thousands of brand names. Competitive expenditures, TRPs and units can be analyzed for any number of time periods (daily, weekly, monthly, quarterly, half year, yearly, or campaign). This research provides clients an accurate and up-to-date view of their competitors’ media strategies. Category or product-level demographic profiles are prepared using the various MediaMark Research, Inc., (MRI) “Survey of American Consumer” databases. When the MRI survey data is entered into WFofR’s proprietary “Discovery” program, clients are provided with a demographic profile of the potential category/product user (gender, age, race, income level, region, etc…).The WFofR research department can tailor any research report to meet your specific needs. From media intelligence to demographic identification, WFofR has you covered.

Planning

Increasing sales starts with a well-defined plan designed to achieve the marketing and media objectives set forth by the clients. Much research and preparation goes into developing an effective media plan. We put the WFofR research library to work for our clients.The effectiveness of our planning ensures a media buy designed to maximize sales results.