Action Plan
Planning Phase
We work together with each client to understand their business strategy and media objectives. We take the following into consideration:
- Target audience
- Product class of trade, availability and distribution
- Planning budget
- Timing and seasonality
- Individual client concerns
Together, we will build a strategy to determine:
- Limited markets or regional effort
- National coverage
- Correct media vehicles
- Should testing be considered
Media Phase
Once the strategy is in place, we execute the following:
- Media Planning
- Media Buying
- Media Research and Analysis