Media Testing

 

Media testing is a great option for clients who are testing potential media outlets or brand messages. Our experience in local-market purchasing has greatly benefited clients looking to test the waters before jumping in.

Here’s why:

  • In-market media testing reduces significant monetary risk
  • Test costs are translated to a National Plan if appropriate
  • It clearly defines brand objective
  • Test markets are matched in size and demographic composition to control (non-test) markets

Variables we consider:

  • Planning budget
  • Number of markets
  • Length of test
  • Ability to roll-out into larger geography
  • Product distribution
  • Purchase frequency
  • Advertising and brand awareness
  • Additional client variables

Download Test Marketing Procedures PDF