Media Testing

  • In-market media testing without significant monetary risk
  • Test costs will be translated to a National Plan if appropriate
  • Clearly defined brand objective
  • Test markets matched in size and demographic composition to control (non-test) markets

Variables to consider:

  • Planning budget
  • Number of markets
  • Length of test
  • Ability to roll-out into larger geography
  • Product distribution
  • Purchase frequency
  • Advertising and brand awareness

Download Test Marketing Procedures PDF