Media Testing
Media testing is a great option for clients who are testing potential media outlets or brand messages. Our experience in local-market purchasing has greatly benefited clients looking to test the waters before jumping in.
Here’s why:
- In-market media testing reduces significant monetary risk
- Test costs are translated to a National Plan if appropriate
- It clearly defines brand objective
- Test markets are matched in size and demographic composition to control (non-test) markets
Variables we consider:
- Planning budget
- Number of markets
- Length of test
- Ability to roll-out into larger geography
- Product distribution
- Purchase frequency
- Advertising and brand awareness
- Additional client variables