News
May '10 - Spot TV Is Roaring Back After A Tough Road Last Year
This article, from MediaPost, provides insight on today’s spending.
Read more >>
Feb '10 Does Your Media Representative Make The Grade?
Top media representatives know that client service is essential. Regardless of the market or media type, the best reps follow through after striking a deal. Read more >>
Jan '10 - An Insider’s Secrets to Successful Rebranding
The current economic rollercoaster has forced unwanted changes on businesses everywhere. Those changes may be wreaking havoc with your brand and affecting your success. Here’s a quick test of your brand effectiveness. Read more >>
Oct '09 — Sitting on the Shelf - Erwin Ephron
Erwin Ephron is one of the acknowledged fathers of modern media planning. His fresh ideas about how media work have changed the way advertising is managed throughout the world. Read more >>
Aug '09 — WFofR Media Unveils RedShift
The full‐service media buying company in Richmond, Virginia recently unveiled RedShift, a new company that will serve as its media buying and marketing arm in the digital
space. Read more >>
Aug '09 — Jump Start Return on Expenses
What do you do when the going gets tough? When the going gets tough, the tough start cutting. The commonly accepted reaction to an economic downturn is to reduce expenses. Read more >>
Aug '09 — Splitting 30-second Commercials
Companies that have multiple brands are continuously faced with the difficult choice of allocating the marketing priorities, particularly for television advertising. Which brand will be the priority in the upcoming year, receiving most of the advertising and marketing support? Read more >>
Jul '09 — All Media Is Local
Have you noticed recently the trend toward localism? By localism I’m referring to consumer’s affection for supporting local businesses and focusing their energy locally. Read more >>
Jun '09 — Interactive Marketing Jungle
In today’s online marketing world, marketers and agencies need to do more than just stay on top of the latest trends and technologies. They need to have a clear understanding of how each spoke in the online marketing wheel is connected to the other. Read more >>
May '09 — Nielsen Boomer Study
What do beer, gum, candy, snacks, and fragrances have in common? All are categories that under-spend on media against a Boomer demographic that accounts for the bulk of consumer packaged goods sales. Read more >>
Apr '09 — WFofR Featured in Work Magazine
How do you get your message across a crowded mediascape? At WFofR
Media the answer is to buy locally—on a regional and national basis. Read more >>
Apr '09 — Tips for Advertising During a Recession
History has proven that business success can still be had during a recession, with a sound advertising strategy. Read more >>
Mar '09 — TV: The Medium of Choice in a Recession?
In any down economy where ad budgets are precious, it is crucial for any advertiser to concentrate on how to make every dollar count. Read more >>
Feb '09 — How a Media Buyer increases Your ROI for Television
The dynamic interactions involved in developing, buying and managing a media plan can be a great source of success for your business. Read more >>
Nov '08 — Download Test Marketing Procedures PDF
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach to test marketing on different brands. Read more >>
Oct '08 — McCain Foods turns to WFofR Online
WFofR Online has been retained by McCain Foods USA to manage a politically inspired online advertising campaign. Read more >>
Oct '08 — Longwood University using non-traditional method for recruitment
WFofR Online has been retained by Longwood University, and agency partner CRT/tanaka, to manage an online advertising display campaign. Read more >>